TV & MOVIE DISCOVERY MADE EASY WITH VOICE
How can the TV experience be elevated?
Pindrop and TiVo Partner, Simplifying Video Streaming Content Discovery with Voice Enabled Personalization
Growing Complexity = Disengaged Users
50%
75%
Want Features that Ease TV Content Discovery
That groups content based on viewing history1
According to a Morning Consult study, 50% of streaming subscribers have difficulty deciding what to watch. So, streaming services and device platforms are faced with a dilemma, continue with having many choices or provide less choices which is not a good option since “58% said there are the right amount of entertainment options available to watch on streaming services”. In addition, 75% of streaming subscribers are interested in features that ease content discovery by grouping content based on viewing history.1
2020 saw a rise in consumer demand for voice enabled solutions and this voice trend has extended to Smart TV and OTT devices, which now have voice-control as a feature. “The fastest growing category is connected TV-based voice assistants, as the category itself is an expanding one. Voice assistants have become a relatively standard feature in this category, while it remains either a premium feature or an unused one in many of the other categories.”²
- Sarah Shevenock. “Half of Streaming Subscribers…” Morning Consult, July 27, 2020
https://morningconsult.com/2020/07/27/half-of-streaming-subscribers-cant-decide-what-to-watch-but-just-one-third-would-use-a-feature-that-picks-a-program-for-them/ - James Moar & Meike Escherich, “Hey Siri, How Will You Make Money?”, Juniper Research, April 2020
https://www.juniperresearch.com/document-library/white-papers/hey-siri-how-will-you-make-money
Pindrop Voice Authentication for TV & Entertainment
Pindrop voice authentication solutions for Media Streaming & Smart TV gives services, platforms, and devices the speaker recognition capabilities they need to develop smart, differentiated experiences consumers are seeking to stay loyal and engaged.
Key Features
Personalization Made Easy with Voice
Pindrop’s technology provides the accuracy and reliability for OTT streaming devices, platforms and services, enabling users to have their own personalized experiences. Through normal interactions via voice, over time the device distinguishes between household members and changes its behavior accordingly – no overt action on the part of the end user is required. For example, a user can say, “What should I watch?” and the partner service can tailor an experience with personalized content they are most likely to want to watch. If another member of the household says the exact same thing, they’ll get completely different results – no profile switching required. While Pindrop’s solution is able to distinguish between different speakers, the technology doesn’t know nor need to know the identity of who is speaking.
Passive Enrollment & Clustering
With Pindrop’s patent-pending passive enrollment and clustering technology, your service or device can utilize voice profiles generated by Pindrop’s technology for you to deliver amazing tailored experiences for your customers. No need for users to engage with time-consuming voice profile creation processes or teaching a service or device their voice. Pindrop Passive Enrollment & Clustering technology can help you easily create or enrich existing on-screen profiles or simply rely on Pindrop’s solution if on-screen profiles don’t exist in your service or on your device platform.
Short-Speech Recognition
Users interacting with their TV typically use very short commands to direct what they want. Pindrop technology recognizes a speaker with less than 1 second of speech. So typical “short” commands like “What’s on tonight?”, can be used to recognize who is or who is not speaking so you can provide personalized recommendations.
Seamless Profile & Pin Authorizations
Users no longer need to worry about logging in to their profile or inputting a PIN code to get the appropriate permissions applied. Pindrop’s technology uses voice authentication to know who is or is not speaking so the device or service can apply the appropriate permissions, granting or denying access to appropriate content based on things like a Parental Advisory rating (e.g., PG, R, Explicit Lyrics) or other profile settings.
Speaker Diarization
Enable smart personalization even when multiple people are speaking. Pindrop technology has the ability to recognize speakers in a living room setting, whether it’s on a far-field microphone array in the TV, set top box, or game console. This Pindrop technology can help your platform or service unlock use cases for finding what to watch on family movie nights or to simplify multiplayer gaming with voice control.
Want an in-depth look at our solutions for TV?
Contact Pindrop to discuss voice-enablement options to power your service, device, or platform.
Access Pindrop’s APIs to power speaker recognition for your service, device, or platform.